Jamba Juice fans curious to try something new from the company can now do so at the inaugural Jamba Juice Innovation Bar that opened in Old Town Pasadena last Thursday and gave away free smoothies, juices, and JambaCards as promotions.
According to Jamba Juice CEO and President Dave Pace in a July 13 press release, the Innovation Bar’s concept is a “learning lab” that lets Jamba Juice experiment fresh food and drink combinations while still retaining the “grab and go” experience of traditional Jamba Juice stores. This idea is reflected in the restaurant’s menu, which features exclusive items such as juice flights (2 ounce samples of juices and/or blends) and quinoa bowls like the Southwest Bowl alongside traditional smoothies and shots.
Pace also emphasized that the Innovation Bar aims to be “a central hub within Pasadena” with its tastefully modern interior. A juice bar, open-air patio, and communal seating complete with Wi-Fi encourages patrons to relax and relish the Innovation Bar’s healthy offerings.
Jamba Juice Innovation Bar is located at 60 East Colorado Blvd., Pasadena, CA 91101.
Featured image by Zach Dischner (Summertime!) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons